TAB Exp API

TAB being the central repository of all approved Unilever assets is the single source of truth across teams, brands, agencies and markets. Lot of users require the data readily available to them without the manual tasks and hence we have the TAB Experience API available for consumers who want assets to flow directly into their systems.

The TAB Experience API, leveraging the API capabilities and commonly supported technology standards, offers a way for third-parties to pull digital assets (from TAB). Based on the predefined criteria and requirements of the consumers, the TAB Experience API will return approved assets based on the requested filters.